22Cans, lead and founded by Peter Molyneux have brought in preditive analytics specialist GamesAnalytics to help optimize the player experience of GODUS their latest title designed for iOS and Android.  This partnership is intended to allow the game to collect event data, performance dashboards and deep-five analytics tools to optimise the gaming experience according to the players own attributes.  

GODUS has already launched on Steam Early Access and Measure which will allow these tools to be used for great effect on key areas of the game, such as Quest Difficulty and Economy Balancing. Tim Rance, CTO, 22Cans, said:

“With GODUS we’re looking to create a game which offers a truly rewarding experience that engages players in fresh new ways and understanding player behaviours through data analytics is an essential part of our strategy. GamesAnalytics’ technology has enabled us to better understand player behaviours at an individual level allowing us to optimise the gaming experience.”

Mark Robinson, Chief Operating Officer, GamesAnalytics, commented:

“22Cans is one of the most exciting developers in the industry right now. It’s great to be able to have worked with them from beta onwards to support the launch and ongoing success of GODUS. Increasingly, forward thinking publishers like 22Cans are waking-up to the potential that analytics can deliver when integrated as part of the development process, which is key to creating successful free-to-play games today.” 

Do you think these new tools will be as useful as the producers of GODUS intend for them to be? Let us know what you think in the comments below.