Lee Schuneman, head of Microsoft’s newest studio, Lift London, will present the opening keynote at this summer’s Evolve in Brighton Conference, which takes place on 9 July at the city’s Hilton Metropole.
Ex-Rare developer Schuneman will discuss what it’s like to originate new IP, manage creative risk and explore new business models in delivering connected, ‘beyond the box’ experiences for tablets, mobiles and TVs in his address entitled, London Calling: ‘Beyond the Box’ in Connected Entertainment.
Viewing Lift London as a space for new ideas, new ways of developing games and last, but by no means least, new futures for indie developers, Schuneman will also outline his vision for the next exciting phase of cloud-based gaming innovation.
A new studio focused on creating new IP for tablets, mobiles and TVs, Lift London was launched by Phil Harrison, Corporate Vice President of Microsoft’s Interactive Entertainment Business (EMEA) in late 2012 with a remit to be bold, innovative and to lift the reach of the Xbox service beyond the console.
“I’m incredibly excited to be speaking at Evolve in Brighton,” said Lee Schuneman. “Evolve has long been one of the premier events on the European developer calendar and, at a time when Microsoft is bringing the most powerful, progressive and integrated set of gaming and entertainment experiences the company has ever offered to consumers worldwide, the opportunity for me to talk about some of the new ideas and methods of bringing content to market is one I’m greatly looking forward to.”
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