You have two ranges – you’re pushing the Alienware OLED laptop and the Inspiron Gaming series branded as Dell; what are your key markets for them in terms of the perfect gamer/target audience?
Daniel: The rise in the popularity of gaming, combined with the advancements in PC gaming components and technology, made this the right time to invest in growing the Dell gaming business.
Alienware products represent cutting-edge technology, commercial-grade build, durability, premium materials, and iconic design with lighting effects and more – however we recognise that not all who play PC games (or their parents) can afford or want to invest in an Alienware premium systems with features such as VR, Tobii eye tracking etc. Dell’s new Inspiron Gaming line will allow Dell to leverage the learnings we’ve garnered from being in the gaming market over the past decade to bring the joy of PC gaming to more people.
Our research shows that gamers who prefer Alienware want high-end quality in graphics cards, processor speeds and memory, and enjoy VR experiences, while heavily influenced by the recommendations of professional players playing in League of Legends or Counter Strike gaming tournaments. Inspiron can power the latest PC games such as Titanfall 2, Overwatch, No Man’s Sky and many more, but ultimately, it’s the customer’s desire for performance and price that will drive their choice in gaming systems. The Inspiron 15 gaming laptop will be able to power top AAA games. However, those seeking to play with the highest frame rates, top end graphics capabilities with the latest gaming feature advancements (including VR, Tobii eye tracking etc) will look to Alienware.