Not due for release until Tuesday 13th August on PC and Friday 16th on PS3 and 360, Payday 2 has already reached profitability thanks entirely to the games pre-orders. Enough people have pre-ordered the game to have covered the entire investment by 505 Games and now any money made will go to Starbreeze and 505 Games as profit.
“Today Starbreeze has once again demonstrated that our strategy of focusing on our own properties is correct,” said Starbreeze CEO Bo Andersson-Klint, “Not only have we managed to deliver a desirable product in Payday 2 but also executed a promotion that few companies of our size can.”
“We now look forward to the royalty income that can secure the company’s development of its own IP in the future. That Payday 2 generates revenue for the company six days before the release is of course very unusual for games of this size and strengthens the long-term nature of our strategy.”
It is incredibly rare for a game to become profitable before it even hits stores and for this we give kudos to Payday 2. Are you picking up Payday 2 or are you maybe one of those who have already pre-ordered? Let us know in the comments.
