How are they doing this? Right now you can purchase the Honeydew Sonic and All-Stars Racing Transformed DLC for £2.99/€3.99/$4.99 which will unlock Simon Lane (also known as Honeydew) as a playable character, and the best bit is that all that money will go straight to Special Effect.
If you own Sonic and All-Stars Racing Transformed and fancy a new character and/or just feel like donating to an awesome charity then purchase it now.
Like this DLC idea? Let us know what you think in the comments below!