Analysts speaking to Bloomberg have suggested that Nintendo will not match its sales goal for the Wii U in 2013.

Nintendo formally set their goal to 9 million Wii U sales back in October, but it seems they will not be hitting those numbers.

“They steadfastly refuse to consider that the product is not interesting to consumers,” Wedbush Securities analyst Michael Pachter said. “They will fail to hit 9 million, and they will likely miss their profit goals.”

There seems to be a worry that the platform has become too niche “Wii U has become a game console only for Nintendo fans,” SMBC Nikko Securities Analyst Eiji Maeda said. “Wii U needs groundbreaking software to draw casual and hardcore gamers.”

Michael Patcher is predicting the sale of just 6 million Wii U units in the fiscal year, ending March 2014, and Eiji Meada isn’t much more hopeful at predicting 6.5 million.

How do you think Nintendo are doing? Have you bought the Wii U? Let us know in the comments.