Microsoft has a new hire in there game studios, TV personality Jonathon Ross. The chat show host has been given a new role as Executive Producer at Microsoft Studios. This new role for the personality was reportedly announced last night by Phil Harrison in London last night. With Ross owning a production company called “Hotsauce” with a number of games under their belt for the iOS, he isn’t new to the industry and has been brought in by Microsoft to help “change its thinking”.
“We wanted to bring in new talent that would challenge the way we build games and the way we think about what an audience is and what is entertainment,” Harrison stated.
“We want to broaden the concept of gaming to maybe blur the distinctions about what is a traditional game and what is a traditional television programme and what is a traditional linear media. These devices and boxes now allow us to do that in a really meaningful way.”
Microsoft Studio Lift London boss Lee Schuneman, who has been working with Ross for a couple of months, added:
“What I’ve really appreciated is this authenticity and passion and real understanding for what we are as gamers, and the cool films and toys we like. Our ambition is to create these new experiences that join TV and gaming together.”
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