In an interview with MCVUK, GAME category director Charlotte Knight condemned its rival stores for breaking Pokémon X and Y’s street date. Stores such as Amazon UK, Tesco, HMV and ASDA released or shipped the game one or even two days earlier than worldwide release date forcing GAME to sell the product early as well.

“We take compliance with all industry standards and regulations very seriously. It was extremely disappointing to see a number of competitors break street date over Thursday and Friday on Nintendo products across both online and store environments. We are seeing street date breaches occur on a frequent basis and this undermines the work which goes in to creating exceptional launches. We’ve worked very closely with Nintendo in the run-up to launch in order to make them as successful as possible. We have worked with them on every decision taken.”

It is a shame that breaking street dates has become common practice nowadays but we doubt it is going to stop any time soon.

But what do you think about this? Do you care if stores break the street date? Should this accordance come to a stop?