Mobile app technology giant, Fuse Powered Inc., has announced the 100 millionth install on Fuseboxx, its mobile app publishing platform for iOS and Android. Fusebox provides both publishers and developers of mobile apps with a series of “real-time reporting, actionable analytics and dynamic tools to improve user acquisition, retention and monetization”. The latest version, Fuseboxx™ 3.0 will include new features including “custom cohorting, A/B testing and targeted notifications by player cohort”.
In addition, Fuse has added a brand new tool called “Custom App Experiences,” which makes Fuse the only technology platform in the world to provide the power of mass customization to mobile publishers. This allows a mobile publisher to treat each of it’s users differently and to design unique user experiences to optimize the engagement, retention and monetization that they receive from each individual customer. These are tools that can be activated within hours, not days.
“We’ve been blown away by the reception and rapid adoption of Fuseboxx™. It’s the only platform that combines complete information with instant action tools, allowing publishers to immediately move the needle on key metrics in their apps. Fuseboxx™ delivers with a simple and powerful solution.” explains Jon Walsh, CEO of Fuse Powered Inc.
“Our new rollout of custom cohorting and targeted notifications by player cohort lets publishers get the right message and offer to the right players. Our ground breaking new feature, “Custom App Experiences,” allows publishers to deliver a unique game experience to any player segment based on a wide range of player behaviors. You can reveal new game levels to specific player segments, simultaneously run an IAP conversion sale to your non-buyers and an upsell sale to your paying players, or give in-game tips to players stuck on certain levels. All of these and more are possible with a creative-minded producer and the right set of publishing tools. The options are virtually limitless. We can’t wait to see the results. ”
Fuse Powered will be launching Fuseboxx 3.0 at the Casual Connect event in San Francisco from July 29th to August 1st, an event that Fuse Powered are Gold Sponsors of.