Mark Cerny, the lead system architect on Sony’s PlayStation 4 console, will deliver the conference keynote at Develop in Brighton, which takes place at the city’s Hilton Metropole from 9-11 July 2013.

Cerny’s keynote Changing the Game: Developing into the Next Generation will see the industry legend take delegates through the journey he has been on to bring the console to reality, looking at the lessons learnt from previous console generations, the future vision for PS4 and how embracing the Indie community will have a key role in fulfilling that vision.

In addition to acting as the lead architect for Sony’s next gen console, which is set to launch this Christmas, Cerny is also working with SCE Japan as the director on PS4 title Knack. He will discuss the motivations behind creating a game in tandem with the hardware, and the lessons and insights gained from occupying this dual role.

Cerny started his career in video games at just 17 when he joined Atari in 1982; his first major success was Marble Madness, which he was designer on at 18. He then worked with Sega in Japan and the United States for many years on titles including Sonic the Hedgehog 2. Following his time at Sega, he took on the role of vice president and then president of Universal Interactive Studios, where he worked extensively with Naughty Dog on Crash Bandicoot and Insomniac Games on Spyro the Dragon.

In 1998 he founded Cerny Games, and has since acted as a consultant on a broad variety of projects within the video games industry, including the Jak and Daxter, Ratchet & Clank and Resistance series of games, as well as hardware projects with Sony Computer Entertainment. In 2004, he was the recipient of the Lifetime Achievement Award from the International Game Developers Association,and in 2010 he was inducted into the Academy of Interactive Arts & Sciences Hall of Fame.

“Following the rave reception Sony received for the PlayStation 4 at E3 earlier this month, we are delighted that Mark Cerny is delivering the Develop in Brighton keynote this year and we fully expect it to be standing room only,” said Andy Lane, managing director of Tandem Events.

Registration is open at www.developconference.com with passes starting from as little as £95. Entry to the Expo is free.

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