Those crazy folks at Capcom are at it again with another gruesome promotional scheme, this time creating the world’s first blood filled swimming pool near London’s Olympic Stadium. The pool is 16ft by 32ft and is over one metre deep. It houses around 55,000 gallons of water, which is the equivalent to the blood of 11,327 people (give or take). The pool also comes with floats in the guise of severed limbs, torsos and viscera and is manned by the finest zombie lifeguards this side of Raccoon City.

Towels are provided and goggles are available for loan, so you have no excuse to not dive into a pool of blood and guts if you happen to be in the area. This facility will be open to the general public on the 25th and 26th of May and can be found in Jupiter Wharf, London E3 2PL. Entrance is only open to those aged 16 and over. Under 18s must be accompanied by an adult.

“Capcom are thrilled to able to create the world’s first blood swimming pool,” Capcom’s UK PR manager Adam Merrett stated. “Zombies have been kept very busy lately doing a variety of PR stunts, so rather than do the expected, we wanted to give them some time off for canal side relaxation in London.”

This publicity stunt is in aid of the upcoming release of Resident Evil Revelations, due out on Xbox 360, PS3, WiiU and PC on May 24th. 

Feel like taking a dunk in a pool of blood? Doing a few lengths whilst dodging floating eyeballs? Let us know in the comments below (also if the answer is yes, let your psychiatrist know too).