Today, GAME Retail Ltd launches its free-to-play (F2P) platform to PC gamers, making it the first UK retailer to embrace the free-to-play opportunity.
Phase one of the launch will feature three EA games including: Need For Speed: World, Command & Conquer: Tiberium Alliances and Lord of Ultima and with many more titles in the pipeline, PC gamers are encouraged to watch this space for a growing array of F2P titles.
A spokesperson at GAME said: “Launching our initial free-to-play offering in partnership with EA is a significant step forward for us at GAME – we’re always looking to bring new ways of gaming to the UK’s gaming communities and we are working hard to make sure we can deliver in every digital arena – free-to-play is just the start.”
What do you think of GAME jumping onto the Free To Play train? Do you think they can help make these games more successful in the public eye? Let us know what you think of this in the comments.