PlayFirst® Inc., the global leader in mobile games for family and friends has unveiled a mysterious website called whatsinthewater.com to build interest for its newest game launching on April 25, 2013. This new blog will reveal information on characters from their upcoming and as of yet unrevealed title. Each and every day between now and launch day, an anonymous blogger will spill the beans on a character and their role in the wider plot. All we know so far is that it all has something to do with a sub aquatic community of flesh eating fish, sort of like Spongebob Squarepants meets Piranha.
“At PlayFirst, we’re always thinking of fun ways to engage our fans, and we created the ‘What’s in the Water’ campaign to pique interest for our new mobile title by employing a quirky gossip-style blog,” said Marco DeMiroz, CEO, PlayFirst. “Stay tuned for more news coming from PlayFirst this week, as we’ll finally get to share what we’ve been working on for the past few months.”
Swim on over to the site and see what all the underwater ruckus is about.
Are you a mobile gamer? If so does this upcoming and mysterious title intrigue you, or are you happy to just play Candy Crush like everyone else? Let us know in the comments below.