Maxis and Electronic Arts today announced that The Sims 4 is currently in development at The Sims Studio for release on PC and Mac in 2014. The Sims 4 is said to celebrate the heart and soul of the Sims themselves, giving players a deeper connection with the most expressive, surprising and charming Sims ever in this single-player offline experience. The Sims 4 will encourage players to personalize their world with new and intuitive tools while offering them the ability to effortlessly share their creativity with friends and fans.

As a thank you for the support of the more than 30 million fans that share and discuss stories about The Sims across global social networks, a special VIP briefing was held this morning where several of the world’s top fans were amongst the first to hear the news about The Sims 4. This select group was the first in the world to hear from the creative team for The Sims 4, and they will receive special access to the development team as the game progresses.

The Sims are watching you watch them watch you watching them…..think about it.

The Sims franchise is by far the world’s most popular series of simulation games and has sold more than 150 million copies worldwide, so it comes as no surprise that another installment is in the works. It’s certainly easy to see why The Sims is so popular, especially in our modern age of reality TV, games like The Sims take reality TV one step further, giving you direct control over those you watch. We may have to make a Simon Cowell sim and lock him away in the basement… for the good of all Sim kind of course.

Are you a big fan of The Sims series? Are you excited to hear about The Sims 4? Let us know in the comments below.