Razer’s CEO Responds to Recent 90% Discount Store Glitch
A few days ago someone found out a glitch on Razer’s UK store that if you entered the code 1234 you could get up to 90% off the entire cart which is very much below the cost price of the products. The code was active due to a third party test and unknown to Razer until it was too late. Since the code was taken down, Razer have been quiet with lots of people wondering “Will they honour the discount”. Today CEO Min-Liang Tan has responded to the recent store glitch on the UK Razer Store.
A few days ago, a coupon code that provided a discount of 90% off Razer products at our UK Razerzone store went viral and thousands of orders were placed in the space of a couple of hours. This coupon code was NOT authorized nor approved by Razer and was generated by a third party to test our shopping cart (and left in our system unknown to us till now). When we discovered this, we had to shut down our site for a bit until we figured out what was going on.
While we have the option of cancelling the orders legally, we’ve always had a customer comes first policy at Razer and in respect of this incident, we have decided to honor the orders that were placed using the unauthorized code by Razer fans buying single products for their own use. Unfortunately, as the products are being sold well below their cost, it will likely cost us an insane amount of losses to make good on the orders which will really really hurt us as we’re still a small company – that much said, we want to do right by the community. For orders in the multiples of units for a single product, we will still give each an opportunity to purchase one item of each product ordered at the 90% off discount but not for multiple units of the same product. Our focus is on doing the right thing for our fans, the gamers and the community, not for resellers or users to profit from this.
That’s not gaming, that’s not our deal.
So that’s the plan. It’s going to take a few weeks (and up to a few months in certain cases) to get all these orders processed and shipped—a lot of stuff was already back-ordered due to high demand—and we ask that customers please bear with us. We apologize to anyone miffed or confused by this week’s happenings in the U.K., we appreciate everyone’s patience, and we thank all of our customers for their support. Game on…
All the guys and girls over at Razer deserve a pat on the back for this, they are choosing to honour the deal at a loss to benefit their community and gamers with their high grade products. If you bought their products at the 90% discount price let us know in the comments what you got. You might also want to head over to the Razer Store and buy something at full price to show your respect for them.