Sony announced at the close of its Gamescom media briefing that the PlayStation 4 will launch for its E3-announced price of $399, £349, and €399 on November 15^th, 2013 in the US and November 29^th in the UK.

We’ll bring you more from Gamescom as it happens, as we’ll be present on the show floor providing news, previews and interviews for your viewing pleasure. Keep it locked here on VGU, and let us know what you think in the comments below.